Guest Post: Leah Roberts | Copper Content Co
Creating a content marketing strategy can seem daunting! Content Marketing is more than just creating content and distributing it without meaning. You need a strategy, and a good one, to compete in today’s world. It’s a big task and takes more time and effort than many realize, but it doesn’t have to be so scary.
In this blog post, we will give you 11 simple steps that will help you create a winning content marketing plan that will help grow your business. Whether you are just starting out or you have been doing content marketing for a while, these steps will help you improve your strategy and get better results. Let’s get started!
What is Content Marketing?
The first step is to understand what content marketing is and why it’s important. Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. In other words, it’s about more than just creating content and putting it out there. It’s about creating content that is valuable and relevant to your audience, and that will help you achieve your business goals.
Content marketing is important because it helps you attract and retain customers. By providing them with great content, you are more likely to keep their attention and turn them into loyal, paying customers.
Who is Your Audience?
In order to create a content marketing strategy that works, you need to start by understanding who your audience is. Understanding your audience is actually one of the most important steps in creating any kind of marketing strategy, not just content marketing.
What are their needs and wants? What are their pain points? Once you have a good understanding of who your target market is, you can create content that appeals to them and addresses their specific needs.
If you’re having trouble nailing down your content marketing strategy, chances are you need to go back and take a closer look at who you’re trying to reach.
What Problems Does Your Audience Have?
Once you know who your audience is, the next step is to understand what problems they have that you can help them solve. What content can you create that will educate them and help them overcome their challenges? This is where your content marketing strategy really starts to come together.
What Type of Content Will You Create?
Now that you know who your audience is and what problems they have, it’s time to start thinking about the type of content you will create. There are many different types of content, and which one you choose will depend on your audience, your goals, and your resources.
Some common types of content include blog posts, articles, infographics, videos, ebooks, webinars, and podcasts.
How To Create Great Content
When it comes to content marketing, there is no one-size-fits-all approach. The most important thing is to create content that is valuable and relevant to your audience. With that in mind, let’s take a look at some tips for creating great content.
Create a Content Calendar
One of the best ways to stay organized and ensure that you’re creating content on a regular basis is to create a content calendar. This will help you map out when and what type of content you will create, and it will keep you on track.
Set Goals for Your Content
Before you start creating content, it’s important to have a clear idea of what you want to achieve. What are your goals? How will you measure success? By setting clear goals, you will be able to create content that is more likely to help you achieve your desired results.
Make Sure Your Content is High-Quality
When it comes to content marketing, quality trumps quantity every time. It’s better to create a smaller amount of high-quality content than to churn out a large quantity of low-quality content. Your audience will appreciate it, and you’ll be more likely to achieve your goals.
Create Compelling Headlines
Your headline is the first thing people will see, so it’s important to make it count. A great headline will grab attention and make people want to read more.
Some tips for creating compelling headlines:
– Use numbers or lists
– Use strong keywords
– Make it clear what the content is about
– Keep it short and to the point
Make Your Content Easy to Read
No one wants to read a wall of text, so make sure your content is easy to read. Use short paragraphs, bullet points, and subheadings to break up the text and make it more digestible.
In addition, using images, infographics, and videos can also help to break up the text and make your content more visually appealing.
Edit, Edit, Edit
Before you hit publish, take the time to edit your content. A well-written piece of content is important, but it’s also important to make sure there are no typos or grammatical errors. Once you’re happy with your content, have someone else take a look at it to make sure you haven’t missed anything. I do this constantly – a second pair of eyes is helpful. After all, we’re human, we make mistakes!
Distribute and Market Your content
Once you’ve created great content, it’s time to get it out there. There are a number of ways to do this, including social media, email marketing, and paid advertising.
In addition, guest blogging on other websites and submitting your content to directories can also help to increase your reach and get more people reading your content.
Measure The Results!
Perhaps one of the most important steps – figure out how your content is doing and which pieces are getting the best results. You can use this information to help you create a content marketing strategy in the future, knowing what works best and what doesn’t.
For example, I’ve noticed with Copper Content, that the best content happens to have nothing to do with marketing! Right? Because marketing can be boring! So I cut my content up, doing 3-4 marketing-type posts, and then a random video or reel in between of a recent hike, or just reading a book with my dog. People love authenticity and behind-the-scenes content.