Step-by-Step Guide to Google Analytics Set- Up and Installation

Brand Management, Web Design

The first thing you need to do is sign into your existing Google Analytics account, or create one if necessary. Once signed in, click on the “Admin” tab located at the bottom left corner of the page. You will then be taken to the administration page where you can access all of your analytics data and settings.

Once on this page, select “Create Property” from the list of options listed under the Property column. You will then be asked to provide some information about your websites such as its name and URL address as well as its industry category and time zone. It is important that these details are accurate and up-to-date in order for analytics tracking to work properly.

Next, accept Google’s Terms & Conditions by ticking off the checkbox provided and click the “Create” button at the bottom of the page. Once created, a code snippet will appear onscreen which should be added to pages of your website so that tracking can occur effectively.

Depending on which content management system (CMS) your website uses, there may be different instructions for adding this code snippet into pages but generally it requires copying and pasting it directly into each HTML document or using a plugin or module from within the CMS dashboard if available. If you are using Divi Theme on WordPress, you simply go to the Theme Options within Divi and click the Integrations Tab. Add the code just after the <head> tag.

Finally, once this code has been added, verify that everything is working correctly by visiting your newly created property on the Google Analytics homepage again – it should now display data related to traffic sources such as how many people have visited your site lately, who they are and other interesting statistics that can help inform future decisions regarding strategy and marketing activities for your business. You may have to go to Real Time and check to see if it pulls you up as an audience member when you have your site open in another tab to double-check that your tag is working, as sometimes it can be a little slow to trigger any tracking.

Creating a property in Google Analytics is an essential first step towards understanding how users interact with your website content – it provides valuable insights which can be used to track progress over time as well as identify areas where improvements may need to be made in order to improve overall performance metrics such as engagement rates or conversion rates from visitors gaining customers etcetera. By following these steps and setting up tracking correctly in accordance with best practices outlined by Google themselves, you’ll soon begin seeing meaningful results from this powerful platform!